FOX MAY USE WEBSITES FOR MAKEGOODS
November 22, 2010 by admin · Leave a Comment
Fox Broadcasting, whose ratings this season have fallen 20 percent below what the network had guaranteed sponsors, has offered inventory on the network’s streamed online shows as “makegoods,” Adweek reported today (Monday). If they agree, Fox would be able to solve a vexing dilemma: it has little unsold inventory available to use for makegoods, given […]
