Friday, November 26, 2021

BEER DEAL HELPS UNDERWRITE NEXT BOND MOVIE

April 18, 2012 by · Leave a Comment 

James Bond guzzling a beer may be the equivalent of Popeye switching his allegiance from spinach to broccoli, but, as they say, business is business, and the Dutch brewer Heineken has paid $45 million to close one of the biggest product-placement deals ever in order to have its brand featured in the next Bond film […]