IS THE DVR REALLY TO BLAME FOR FALLING RATINGS AT 10:00 P.M.?

While network executives have been blaming the DVR for the low ratings of 10:00 p.m. shows in recent years, today’s (Monday) New York Times points out that many cable shows during that hour are thriving. For example, it noted, MTV’s Jersey Shore, which airs at 10:00 p.m. on Thursdays, averages about six million viewers in […]

HISTORY CHANNEL DRAWS RECORD RATINGS FOR “AMERICA” SPECIAL

While audiences for the broadcast networks continue to dwindle, those for some cable networks continue to expand. The latest example: Sunday night’s premiere episode of America, the Story of Us on the History Channel, which drew 5.7 million viewers, making it those most-watched special ever broadcast by the channel. In a statement on Monday, History […]