NICKELODEON MAKES A COMEBACK

It may have been a case of “nowhere to go but up,” but the Nickelodeon kids channel, which had seen the bottom drop out of its squarepants since the fourth quarter of 2011, reported on Tuesday that its ratings have risen for the 15th week in a row. Its audience numbers for last week, it […]

DIRECTV’S STRATEGY IN VIACOM DISPUTE SLAMMED

DirecTV may have blundered when it began telling subscribers on which websites they could find content from Viacom’s channels, after the channels went black on the satellite provider this week. BTIG analyst Richard Greenfield noted on Wednesday that DirecTV had only succeeded in calling attention to the fact that, unlike its cable competitors, it cannot […]

VIACOM CHANNELS GO DARK ON DIRECTV

At midnight Eastern Time, some 20 million DirecTV subscribers lost Viacom-owned channels including MTV, Comedy Central, Nickelodeon, BET, Logo, TV Land and a dozen other channels. In a statement, DirecTV exec Derek Chang said, “We have been very willing to get a deal done, but Viacom is pushing DIRECTV customers to pay more than a […]

DISNEY, NICKELODEON EACH CLAIM VICTORY OVER THE OTHER

The two major kids networks on cable, the Disney Channel and Nickelodeon, each had something to boast about following the release of last week’s ratings results by Nielsen Media Research. Disney released a statement announcing that its Disney Channel was: “The #1 Network in Total Day for the 49th Consecutive Week in Kids 6-11 … […]

ARE NICKELODEON SHOWS ON NETFLIX CANNIBALIZING NICK’S OWN RATINGS?

Analysts are divided over just how much harm the decision to make Nickelodeon programming available to Netflix has harmed the ratings of the kids cable channel. The issue came up at a panel discussion at The Cable Show in Boston on Monday when UBS cable analyst John Hodulik observed that Nickelodeon’s ratings fall since it […]

VIACOM REPORTS KILLER QUARTER

Far exceeding analysts’ expectations, earnings at Viacom, whose assets include Paramount Studios, MTV, Nickelodeon, BET, and Comedy Central, rose 56 percent in its second quarter to $585 million versus $376 million during the comparable period a year ago. The solid results came despite the lackluster performance of most of its Paramount releases and ratings softness […]

HAS ONE DIRECTION SIGNED WITH NICKELODEON? YES, SAYS NICK; NO SAYS ONE

A member of the hot new British boy band One Direction has denied rumors that Nickelodeon channel has signed the group to a development deal days after the its first CD debuted at No. 1 on the Billboard album chart. “There’s no sign of a TV show in the pipeline,” said 20-year-old Niall Horan. The […]

VIACOM’S PROFITS NOSEDIVE

Viacom, whose media companies include Nickelodeon and the MTV and Turner cable channels as well as Paramount Pictures, said today (Thursday) that its profit plunged 65 percent in the last quarter, attributing the fall to a one-time $379-million charge to cover an arbitration award to shareholders of “Rock Band” videogame maker Harmonix. Excluding the Harmonix […]

NICKELODEON GIVING FREE ADS TO SPONSORS

With Nielsen ratings indicating that Nickelodeon’s kids audience has fallen 15-20 percent in recent months, the Viacom-owned channel has wasted no time giving advertisers “make goods” for its failure to deliver guaranteed audience levels, MediaPost said on its website today (Monday). Moreover, the channel is providing advertisers on-air inventory in the third quarter, the most […]

NICKELODEON FORCED TO GIVE ADVERTISERS MAKE-GOODS

Unable to find what it said was an apparent glitch in Nielsen’s ratings methodology that could have been responsible for an “inexplicable” plunge in the ratings of its Nickelodeon kids channel, Viacom has begun offering its advertisers “make-goods” — essentially free time — that are contractually required when audience levels fall below a guaranteed threshold, […]

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