Saturday, June 19, 2021

SWING-STATE TV STATIONS CLEANING UP

September 24, 2012 by · Leave a Comment 

This is a great year to be running a radio or TV station in a so-called second-tier market in a swing state. “I’ve been someone who always sort of pooh-poohs ‘This is the record year,’” Kantar Media researcher Ken Goldstein told NPR News. “But this really is a year when there is such focus on […]

THE BIGGEST ELECTION MONEY CAN BUY?

December 28, 2011 by · Leave a Comment 

Political advertising is expected to rise 30 percent in 2012 over 2008’s ad spending, according to research from MediaVest, a unit of French ad giant Publicis Groupe. Local TV is expected to be the chief beneficiary of the increase, which MediaVest predicts may rise to $4 billion, although spending on social media is also expected […]

LOCAL TV STATIONS STAGE A COMEBACK

March 25, 2011 by · Leave a Comment 

Following one of their biggest financial downturns ever in 2009, local TV stations experienced a resurgence in ad sales in 2010, thanks in large part to political advertising and the return of auto dealers as big media spenders, according to Kantar Media. The researchers said that local TV stations saw revenue rise to $15.6 billion, […]

CBS’S PROFITS SOAR

November 5, 2010 by · Leave a Comment 

With ad sales picking up and the costs of laying off hundreds of employees no longer a factor on its current ledgers, CBS Corp. on Thursday was able to report a 53-percent improvement in earnings during the third quarter from a year ago. During an earnings call, CBS chief Les Moonves called the quarterly results […]