Tuesday, August 3, 2021

IMAX CREDITS INCEPTION FOR BIG BOOST IN PROFIT

October 29, 2010 by · Leave a Comment 

Christopher Nolan’s Inception was not filmed in 3D, and there was never any public talk about converting it in order to take advantage of 3D premium pricing. But it was shown on virtually every IMAX screen available at higher prices, which helped lift it into the box-office stratosphere and boosted IMAX’s profits in the bargain. […]