Sunday, June 20, 2021

REPORT: GM DEMANDS NETWORKS CUT AD RATES

June 4, 2012 by · 1 Comment 

General Motors is getting tough with the major television networks. After deciding not to buy ads in next year’s Super Bowl telecast, the automaker is now demanding that each of the networks cut their advertising rates for the so-called upfront period when ad buyers make the bulk of their purchases, Advertising Age reported today (Monday). […]