FEATURED BEVERAGE FIRMS SEEK PRODUCT REPLACEMENT IN FLIGHT

Anheuser-Busch and the distributor of Stolichnaya vodka are reportedly unhappy about the use of their products in Paramount’s new hit film Flight, which shows Denzel Washington drinking Budweiser and Stoly. Ordinarily they might even have been expected to pay a product-placement fee to have them included in the movie. But the character played by Washington […]

BEER DEAL HELPS UNDERWRITE NEXT BOND MOVIE

James Bond guzzling a beer may be the equivalent of Popeye switching his allegiance from spinach to broccoli, but, as they say, business is business, and the Dutch brewer Heineken has paid $45 million to close one of the biggest product-placement deals ever in order to have its brand featured in the next Bond film […]

KUTCHER REPORTEDLY INSERTED PRODUCT PLACEMENTS IN MEN

CBS was no doubt elated by the huge ratings for the first two episodes of Two and a Half Men this season, with Ashton Kutcher taking over the leading role from Charlie Sheen. But it was apparently a bit ticked off at Kutcher for inserting a bit of product placement into Monday’s episode on his […]

PRODUCT PLACEMENTS GAIN U.K. APPROVAL

TV producers in the U.K. will at last be allowed to include product-placement advertising in their programs under strict rules outlined on Monday by British regulator OFCOM. The ads would not be permitted at all in children’s, news, or religious programs and would also not be permitted on any program if they tout medicines, tobacco, […]