BIG RATINGS, LITTLE PROFIT FROM WORLD CUP
July 15, 2010 by admin · Leave a Comment
ESPN and Univision executives indicated on Wednesday that while their World Cup coverage produced record ratings, it did not produce a profit. Joe Uva, president and chief executive of Univision, told Bloomberg/BusinessWeek: “The benefit is we get to keep those viewers after the Cup is over.” During a recent conference call, Scott Gulielmino of ESPN […]
