YANKEES-RED SOX MATCH A BIG WINNER FOR ESPN
August 10, 2011 by admin · Leave a Comment
There’s nothing like the rivalry between the New York Yankees and the Boston Red Sox to lift ratings for ESPN. Sunday’s telecast of ESPN’s Sunday Night Baseball drew 3.46 million viewers, making it the most-watched Major League Baseball telecast on the channel since June 2007, according to Nielsen Research. ESPN said Tuesday that its Sunday […]
ESPN MAKING BIG PLANS FOR MLB COVERAGE
March 28, 2011 by admin · Leave a Comment
ESPN’s plans to air another season of Monday Night Football may have been placed in limbo by the current NFL lockout, but baseball is another matter. The cable sports network has announced plans to launch its MLB coverage in a big way beginning on Thursday by televising three opening games over four days. The new […]