VIEWERS FLEEING NETWORK TV
Every broadcast television network has lost a significant number of viewers this season — particularly among the 18-49 age group that most advertisers target, the New York Times reported on Sunday, citing figures from Nielsen Research. Fox, which airs American Idol, has lost an average of 709,000 viewers or 20 percent of its 18-49 demo. […]
CBS’S MOONVES TREADS CAREFULLY IN DIGITAL BIZ
March 12, 2012 by admin · Leave a Comment
The emergence of digital businesses such as Hulu, Netflix and Amazon has opened new revenue streams for CBS, but each one must be separately appraised, CBS chief Les Moonves told a media conference at UCLA on Saturday. Moonves said that recent deals with Netflix and Hulu for content on The CW, which CBS owns with […]
CBS ADROITLY ROWS CW DOWN THE STREAM
November 4, 2011 by admin · Leave a Comment
Thanks to recent streaming deals, The CW network may finally become profitable for its two owners, Time Warner and CBS. In a conference call with analysts on Thursday to discuss the company’s latest quarterly results, CBS chief Les Moonves said that streaming deals with companies like Netflix and Hulu represent an entirely new source of […]
THE CW STRIKES ANOTHER BIG DEAL — THIS ONE WITH HULU
October 28, 2011 by admin · Leave a Comment
Two weeks after negotiating a deal with Netflix that was reportedly worth $1 billion, the struggling CW network has closed a five-year deal with Hulu that could be worth a similar amount — or more. While Netflix subscribers will have to wait an entire season before being able to stream CW programs, Hulu Plus subscribers […]
CW PROGRAMS COMING TO NETFLIX
October 13, 2011 by admin · Leave a Comment
Warner Bros. Entertainment and CBS Corp., the owners of the CW Network, have signed a deal that will make the network’s programs available via Netflix’s streaming technology. Only content from previous seasons is included in the agreement, but the companies said that amounts to 700 hours of programming. (Episodes from the current season will become […]
NETWORKS’ UPFRONT SALES ARE WAY UP
June 10, 2011 by admin · Leave a Comment
Judging from their success selling ads during the just-completed upfront market, the major television networks appeared to be returning to health — robust health at that. (The upfront market is a period in May and June when the networks sell about 65 percent of their advertising time for the coming season beginning in September; the […]
