Thursday, June 24, 2021

UP FRONT AT THE UPFRONTS

May 16, 2011 by · Leave a Comment 

It is that time of year when the networks unveil their plans for the coming season to advertisers in hopes that they’ll be impressed enough with many to buy a schedule of commercials in them in advance (or “upfront”). NBC, the lowest rated network, was first out of the gate and is likely to be […]

NBC RATINGS CHAMP AGAIN

December 22, 2010 by · Leave a Comment 

With 24 million viewers tuning in to the game itself and another 17 million watching the “Pre-Kickoff” telecast, Sunday Night Football gave NBC its second consecutive ratings victory among the key 18-49 demographic last week, according to Nielsen Research. The network didn’t have a single scripted show in Nielsen’s top 25 and only The Biggest […]

NEW NBC SITCOM UPENDS WINNING SING-OFF

December 21, 2010 by · Leave a Comment 

A preview of NBC’s new sitcom Perfect Couples had a somewhat-less-than-perfect unveiling Monday night. Airing after the finale of the network’s short season hit The Sing-Off, which averaged 8.51 million viewers between 8:00 p.m. and 10:00 p.m., Perfect Couples drew just 3.80 million viewers, placing it last. That led into a repeat of NBC’s The […]

CBS WINS EVERY HALF-HOUR OF WEDNESDAY PRIMETIME

December 16, 2010 by · Leave a Comment 

CBS continued to dominate the Wednesday ratings, winning every primetime half-hour in total adults and adults 18-49 and averaging 12.12 million viewers. But NBC boasted strong second-place numbers with its limited holiday series The Sing-Off, which, in a two-hour episode, averaged 8.38 million viewers. The network said Wednesday that it plans to extend Monday’s season […]

THE PEACOCK CROWS AGAIN

December 15, 2010 by · Leave a Comment 

Look who was the No. 1-rated network last week. NBC, that’s who — at any rate among the key demo of adults 18-49. The struggling network rose to the top spot for the first time this season thanks to the best ratings ever for Sunday Night Football and impressive — if unexpected — ratings for […]