Sunday, June 20, 2021

ADVERTISING IN MOVIE THEATERS SOARS

March 28, 2011 by · 1 Comment 

Spending on advertising in movie theaters grew 12.7 percent to $658.26 million in 2010, the Cinema Advertising Council, said today (Monday). In a report prepared by the Los Angeles accounting firm Miller, Kaplan, Arase & Co., it was duly noted that not only were traditional theater advertisers increasing their spending but also several major brands […]