SHATNER’S NEGOTIATOR RETURNS FROM THE DEAD

Priceline may have killed off William Shatner’s braggart “Negotiator” character in its television commercials eight months ago (after helping to rescue his fellow passengers, he went down in flames off a cliff in a tour bus), but it never did kill him off on its website. And now the online travel service is bringing him […]

SHATNER SAYS HE WAS “SHOCKED” BY PRICELINE DECISION

William Shatner maintains that he did not learn that his iconic Priceline character The Negotiator would be killed off in a new commercial until he was handed the script for it. “No one was more shocked than I was,” he told Advertising Age magazine. He said that “after they picked me up off the floor,” […]

SHATNER’S PRICELINE NEGOTIATOR KILLED OFF

Less than a year after William Shatner’s $#!? My Dad Says was killed off after its first, low-rated season, his character, “The Negotiator,” in Priceline commercials, has died a fiery death — literally. Priceline has begun airing a new commercial in which Shatner, who has acted as the company’s iconic frontman for 14 years, is […]

CAPTAIN KIRK SHOOTS DOWN STAR WARS

William Shatner, on his YouTube channel, TheShatnerProject.com, has posted a three-minute video in which the former Captain Kirk of Star Trek rails against all things Star Wars. “The television show [Star Trek] was more humane … than Star Wars,” he tells daughter Liz, who interviews him. “Star Trek had relationships and conflict among the relationships […]

MYSPACE, A SHADOW OF ITS FORMER SELF, IS SOLD

MySpace, the social network site that Rupert Murdoch’s News Corp bought six years ago for $580, has been acquired by the ad network Specific Media for about $35 million in stock. That’s about one dollar in stock for each of the 35 million users who access the website each month. While that is an enormous […]

SHATNER’S RATINGS BEGINNING TO LOOK LIKE $#!?

Producers of CBS’s $#!? My Dad Says probably said that about Thursday night’s ratings for the show. According to overnight Nielsen’s the show, which stars William Shatner, drew 9.78 million viewers, after launching three weeks ago with 12.58 million and dropping to 10.43 million last week. Nevertheless, the show remained in first place in its […]

THEORY SETS OFF A BIG BANG ON THURSDAYS

CBS’s dicey decision to move its hit Monday-night comedy The Big Bang Theory from Monday night to Thursday has turned out to have been a wise one. In its second week in the 8:00 p.m. time period, Theory captured 12.97 million viewers and was also tops among adults 18-49. At 8:30 $#!? My Dad Says […]

CBS RETURNS TO TOP ON THURSDAY

CBS won the crucial Thursday-night ratings race on the first week of the new season with a big bang. Moving its high-rated The Big Bang Theory from Monday night, CBS garnered even higher ratings for it, 13.95 million viewers for the season opener. That, in turn, led into the series premier of $#*! My Dad […]